Anyway, tonight for some reason I'm trolling the Forrester Research site, browsing all of their upcoming marketing and ecommerce seminars for 2007. Forrester, btw, is teaming with brainiacs. And they all get paid to answer big, hairy, audacious questions. Sort of the intellectual equivalent of Evel Knievel.
Here are some of the sphincter-tightening marketing and ecommerce questions they will be examining in '07 (modified slightly to read as job interview questions):
- How can marketing lead the way toward customer centricity?
- What is a customer-centric marketing organization, and how can you get there?
- What skills does your marketing organization require to lead your firm through this change?
- With whom should you partner to help support this shift to customer centricity? Why?
- How can you leverage new channels, tactics, and media to drive customer engagement and intimacy?
- How can you effectively integrate traditional, maturing, and new media, channels, and tactics?
- What technologies should you leverage to best reach your clients and integrate your activities?
- Are there B2B and B2C differences in approaching customer centricity?
- What customer experience strategies are disrupting the status quo in your industry? Be specific.
- Which of your competitors are beating competitors today with superior customer experience? How?
- How could your firm change its organization, processes, and culture to compete effectively?
- How can your company pinpoint weaknesses in your customers' experiences and make improvements that lead to increased profits?
If you are a C-level hiring manager looking for a new marketing VP, why not trot out some of these babies during your next round of candidate panel interviews? And please: Let me know if there are any colossal wipe-outs.
Hi Harry - great questions! Let me know if you ever want to chat about ideas on what "good" responses would include.
Posted by: Peter Kim | 12/20/2006 at 06:25 AM