DID YOU KNOW ... that only 12% of the Internet's content is reachable by search engines like Google, Yahoo, and MSN. The other 88% of what's on the web is behind log-ins and registration fields -- so the major search engines cannot "spider" it. Simply put, Google only gives you the tip of the iceberg.
As an executive recruiter and executive search firm owner, I use special software tools that enable me to access much of what's on the "Deep Web." Very often, my candidates are the most thoroughly prepared candidates in any given executive search.
My approach to executive search is simple: Find, recruit, and motivate a small, diverse handful of previously successful, business-oriented candidates -- and educate the hell out of them. Mostly, I use my powerful web search tools to help my candidate's prepare for job interviews.
However, sometimes I use these tools just for fun. For example, today I used one of my tools to dredge up 16 freely accessible articles from the Harvard Business Review. See for yourself ...
- Growth as a Process
- How to Play to Your Strengths
- Leadership in Your Midst - Tapping the Hidden Strength of Minority Executives
- They're Not Employees, They're People
- The Perfect Message at the Perfect Moment
- Schizophrenia at GM (by Jack Trout)
- Competing on Analytics
- Turning Great Strategy into Great Performance
- How Strategists Really Think
- Outsourcing Marketing
- Why Satisfied Customers Defect
- Managing for Creativity
- Your Company's Secret Change Agents
- The One Number You Need to Grow
- All Strategy Is Local
- It's Time to Retire Retirement
If you're pressed for time, marketers MUST check out articles # 1, 6, 7, 8, 9, 10, 11, 14, and 15. If you are in HR, be sure to read articles # 2, 3, 4, 8, 13, and 16. Notice # 8 is on both lists. I have bolded in red my personal favorites.
