One of our clients has an opening for a "Web Analyst"
This position is responsible for conducting strategic analysis and day to day fulfillment of web and business metrics to aid decision-making within the organization.
Primary Responsibilities:
- Utilize WebSideStory Analytics to provide, weekly and monthly analysis of web site and e-marketing campaign activity, including website and marketing program performance, click stream, path analysis and trends
- Participate and recommend KPIs to measure website and business performance
- Analyze KPIs and user behavior across multiple company web sites.
- Use this data to provide actionable insight into to areas of opportunity, conversion funnel analysis and additional advertising opportunities.
- Conduct ad-hoc traffic, conversion and performance analysis of company websites and internal reporting systems
- Work closely with production teams and site engineers.
- Create or maintain user accounts with 3rd party vendors as needed Assist colleagues with training, understanding and applying metrics reports
- Assist with business forecasting/projections
Skills:
- Must be a master of web analytics reporting tools – Prior experience with WebSideStory a plus
- Must love data and be incredibly detail oriented Understand key factors that drive conversion.
- Previous experience with measuring the effectiveness of A/B testing a must.
- Good understanding of internet marketing, web site metrics and usability, as well as online merchandising in the e-commerce industry
- Excellent written and verbal communication skills and being able to present detailed analysis in a concise manner ranging from Email communication to PowerPoint presentations
- Extremely proficient in analyzing and interpreting data, and being able to synthesize information from a variety of sources and translate into actionable recommendations in a concise manner
- Strong hands on quantitative, analytical, problem-solving skills with advanced Excel skills (eg: Pivot Tables, lookups, if-then statements, etc)
- Able to interact with all levels of staff and communicate complex issues to diverse, interdisciplinary audiences Intellectual curiosity, drive and an ability to work independently
- Ability to work with a team and to collaborate when necessary
- Professional poise and leadership presence Strong presentation and organizational skills
- Commitment to learning new technology and processes
- Experience Bachelors degree with emphasis in marketing, statistics, analytics or equivalent experience
Work Experience:
- At least 3 years of relevant experience with web analytics packages (Omniture, WebSideStory, Web Trends, Google Analytics), new media direct marketing/consumer behavior analysis, or other similar analytic experience, preferably in a consumer-focused industry; technical exposure a plus, but position is business-focused and non-technical in nature
- Excel proficiency required (intermediate/advanced); database proficiency a plus
- Understanding of and an interest in sports, music and entertainment a plus
If you feel you have these skills and would like to be placed in our industry-leading database for confidential consideration of online retailing and ecommerce opportunities, please send your resume in WORD format to Harry.Joiner@Gmail.com
Please reference “Web Analyst” in the subject field of your email.
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