VP of Marketing, Consumer Health Internet
Healia (www.healia.com), an award-winning health vertical search engine, seeks to become the ultimate gateway to high quality and personalized health information and support.
We are seeking a creative VP of Marketing to help us grow consumer awareness and online traffic. In this critical and highly visible role, you will develop and execute online and offline marketing strategies to increase awareness of and drive traffic to Healia.com and partner Web sites.
You will be responsible for creating and directing strategic marketing initiatives, marketing/advertising budgets, and managing external marketing relationships. You will develop, test, and measure new marketing initiatives in order to optimize media mix and ad spend efficiency.
As a hands-on, collaborative manager, you will develop and lead a team focused on SEM/SEO, email marketing, third party online ad placements and online merchandising / promotions.
You will also work closely with the company's in-house Web design / development team to continuously improve the online experience. This senior executive position will report directly to the President of Healia and will be a major contributor to our overall business strategy and management. This position is based in the Seattle area.
